{"id":29410,"date":"2014-06-16T14:20:22","date_gmt":"2014-06-16T12:20:22","guid":{"rendered":"https:\/\/u52zrabkulw.preview.infomaniak.website\/?post_type=project&#038;p=29410"},"modified":"2025-01-31T11:29:59","modified_gmt":"2025-01-31T10:29:59","slug":"internationales-jahr-der-bauerlichen-familienbetriebe","status":"publish","type":"project","link":"https:\/\/dubbedperceptions.com\/de\/projekt\/internationales-jahr-der-bauerlichen-familienbetriebe\/","title":{"rendered":"Internationales Jahr der b\u00e4uerlichen Familienbetriebe"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#00102d&#8221; meta_text_color=&#8221;#001238&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#4c577c&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<h2>Client<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<p><span>Swiss Agency for Development and Cooperation <a href=\"https:\/\/www.fdfa.admin.ch\/sdc\" target=\"_blank\" rel=\"noopener\">SDC<\/a><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#4c577c&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<h2>Product<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#4c577c&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<p>Animation<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#4c577c&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<h2>Production<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#4c577c&#8221; text_font_size=&#8221;18px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong>Concept and Text<\/strong><span> SDC, Hynek Bures<br \/><\/span><strong>Production<\/strong><span>\u00a0<\/span><a href=\"http:\/\/artfactory.tv\/\">Ehud Graf<\/a><span>, Hynek Bures<br \/><\/span><strong>Animations<\/strong><span>\u00a0<\/span><a href=\"http:\/\/artfactory.tv\/\">Ehud Graf<\/a><span>, ADL,\u00a0<\/span><a href=\"http:\/\/www.studio-yael.com\/\">Yael<\/a><span><br \/><\/span><strong>Music<\/strong><span>\u00a0<\/span><a href=\"https:\/\/vimeo.com\/user7741082\">Lionel Dentan<\/a><span><br \/>The videos were produced in 4 languages: English, French, German and Italian<br \/><\/span><strong>2013<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#001238&#8243; global_colors_info=&#8221;{}&#8221;]<div class=\"sw--paragraph-wrapper element \" id=\"1160\">\n<p>&nbsp;<\/p>\n<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#001238&#8243; global_colors_info=&#8221;{}&#8221;]<div class=\"sw--paragraph-wrapper element \" id=\"493\">\n<p>In 2014 the UN highlights the importance of smallholders and family farms to achieve global food security. The<span>\u00a0<\/span>Swiss Agency for Development and Cooperation SDC<span>\u00a0<\/span>supports this initiative through different actions. To sensitize the Swiss and international public on the importance of supporting small farms around the world the organization produced 3 animations on the topic. You can view these videos here below.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"sw--title-wrapper element  sw--title-wrapper-h5\" id=\"494\">\n<h2 class=\"sw--title\">Why three and not just one video?<\/h2>\n<\/div>\n<div class=\"sw--paragraph-wrapper element \" id=\"496\">\n<p>The idea behind producing 3 instead of just one video was to be able to use the animations in different settings and for different audiences. First SDC published these videos on the internet for the general public, looking to attract the interest of the young. SDC cannot expect that everyone knows the current global challenges to secure enough food for everyone. In this context video 1 makes sense.<\/p>\n<p>&nbsp;<\/p>\n<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/HdCg6i88Y6w&#8221; image_src=&#8221;https:\/\/dubbedperceptions.com\/wp-content\/uploads\/2024\/11\/130617_SDC-FamilyFarming_VideoOverlay01.jpg&#8221; font_icon=&#8221;&#xf138;||fa||900&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#001238&#8243; header_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#001238&#8243; header_2_font_size=&#8221;30px&#8221; header_3_text_color=&#8221;#000000&#8243; header_4_text_color=&#8221;#000000&#8243; header_5_text_color=&#8221;#000000&#8243; header_6_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<p><span><\/span><\/p>\n<p><span>Besides the net, SDC would like to use the videos during workshops on food security. Here you can skip the first animation and show directly the second where a typical family farm is given central stage, illustrating the many challenges each family member faces.<\/span><\/p>\n<p><span><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/8MmHrEfkbF8&#8243; image_src=&#8221;https:\/\/dubbedperceptions.com\/wp-content\/uploads\/2024\/11\/130617_SDC-FamilyFarming_VideoOverlay02.jpg&#8221; font_icon=&#8221;&#xf138;||fa||900&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#001238&#8243; header_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#001238&#8243; header_2_font_size=&#8221;30px&#8221; header_3_text_color=&#8221;#000000&#8243; header_4_text_color=&#8221;#000000&#8243; header_5_text_color=&#8221;#000000&#8243; header_6_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<p><span><\/span><\/p>\n<p><span>In the first two videos SDC presence is little felt, apart the logo at the and end of each clip. That is great. There is nothing more annoying then when an organization tries too hard to market its work. Nevertheless, an SDC colleague might find him\/herself in a classroom talking about family farming. Certainly the students will ask the question: and what is SDC doing? &#8211; That is the moment to show the third animation.<\/span><\/p>\n<p><span><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/4L_5R0jgCsI&#8221; image_src=&#8221;https:\/\/dubbedperceptions.com\/wp-content\/uploads\/2024\/11\/130617_SDC-FamilyFarming_VideoOverlay03.jpg&#8221; font_icon=&#8221;&#xf138;||fa||900&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#001238&#8243; header_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#001238&#8243; header_2_font_size=&#8221;30px&#8221; header_3_text_color=&#8221;#000000&#8243; header_4_text_color=&#8221;#000000&#8243; header_5_text_color=&#8221;#000000&#8243; header_6_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<div class=\"sw--title-wrapper element  sw--title-wrapper-h5\" id=\"503\">\n<h2 class=\"sw--title\">And every video looks different<\/h2>\n<\/div>\n<div class=\"sw--paragraph-wrapper element \" id=\"504\">\n<p>You have certainly noticed that the imagery changes from video to video. This reflects to some extent the different audiences the videos try to attract. But the main reason is that these animations tell a story in 3 acts with a lot of information. 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