To share your knowledge effectively, start with your audience and desired response. The Storytelling Canvas helps map key elements for a clear and impactful message.
Give it a try—download the Storytelling Canvas and jot down your ideas before our first meeting.
Goal
What do you want to achieve with your communication? Set a goal to measure your impact.
Audience
Who is your audience? What do they want to learn? What is the size of your target group?
Core message
What is the single most impactful message you want your audience to remember?
Support stories
What are the secondary messages that support your idea? Focus on maximum 3 secondary messages.
Proof
What are the facts that support your statement? Your facts feed into your support stories.
Emotional connection
How can you make your facts relatable and memorable?
Destination
Where does the story need to land to stimulate the desired reaction from your audience?
Portfolio highlights
IA images for animation
Swiss Agency for Development and Cooperation SDC
Animation series for children
Schweizer Radio und Fernsehen SRF
Don’t compromise complexity!
Swiss National Science Foundation SNSF
Communicate science in TV-series style
European Research Network TINNET
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