On the road to better health for all
Study results presented in animation form | Mandate Swiss Red Cross | Concept & story Monika Christofori-Khadka, dubbed perceptions | Animation Ehud Graf | Voice Fernando Tiberini | Soundscape Lionel Dentan | 2016
The Swiss Red Cross SRC published a study about their health projects. The study looked at the results of projects after their completion. The study is based on the above Levesque et al. framework [more on the framework here] and SRC asked for the framework to figure in the animation which would present the study’s recommendations to the interested audience. The interested audience is situated somewhere between the general public and the rather restricted group of specialists, in this case health care program managers. The later asking for a sober presentation of findings, the former looking to enjoy the learning experience. An animated info-graphic might do it for the experts, but will bore the wider audience. I decided to introduce a hero.
The hero’s journey
If you don’t want your video to be just an enumeration of results and recommendations, you need to translate it into a story. Here the Levesque framework is accommodating: it indicates a progress, from left to right the access to better health care services grows with each step. Progress is good for the story. Together with the coincidence that I just finished Joseph Cambell’s book The Hero with a Thousand Faces I developed the idea about the learning journey of the SRC as an organisation. A journey, where the SRC goes through the framework’s stages representing the steps of learning and culminating in a new state of wisdom. - Thus, we have a story arc on which to pin the study’s findings!
Visually the animation mingles the framework with Joseph Cambell’s book further by introducing the idea of heaven and earth, thus dividing the image into three:
- Heaven, representing the health system
- Earth, representing the people
- Sphere of action, where heaven and earth meet to find solutions
The story is structured around SRC findings at each step of the framework. Such a repetitive story structure can become very oppressive for the viewer after having watched the first 2 steps. Together with the team composed of the voiceover artist, graphic designer and musician, we introduced further elements of change in the story: The voice changes depending on the type of informaiton. Each step presents a project example, with stronger visuals and a realistic sound scape. And finally a silent (no talking) title sequence before each step for the audience to process the information heard.
In the end
In the end our hero comes back to his/her world, transformed and with new knowledge to help the society in their progress towards better access to health for all.
All these elements -and some more- are geared to create a sober but captivating presentation/story about the results of a program evaluation. - Do you think we succeeded? Let us know on Facebook!