The right story for your idea

A structured approach to storytelling

To share your knowledge effectively, start with your audience and desired response. The Storytelling Canvas helps map key elements for a clear and impactful message.

Give it a try—download the Storytelling Canvas and jot down your ideas before our first meeting.

Goal

What do you want to achieve with your communication? Set a goal to measure your impact.

Audience

Who is your audience? What do they want to learn? What is the size of your target group?

Core message

What is the single most impactful message you want your audience to remember?

Support stories

What are the secondary messages that support your idea? Focus on maximum 3 secondary messages.

Proof

What are the facts that support your statement? Your facts feed into your support stories.

Emotional connection

How can you make your facts relatable and memorable?

Destination

Where does the story need to land to stimulate the desired reaction from your audience?

Portfolio highlights

IA images for animation

Agence suisse pour le développement et la coopération DDC

Séries d'animation pour enfants

Schweizer Radio und Fernsehen SRF

Ne faites pas de compromis sur la complexité !

Fonds national suisse de la recherche scientifique FNS

Communiquer la science dans le style d'une série télévisée

Réseau européen de recherche TINNET

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